• Understand the industry (including your competition)
• Have a clear purpose & ambition, have clarity about your strategic assets
• Build a prototype (MVP - Minimal Viable Product) - pay careful attention to execution speed, cost and quality
• Be able to present your idea as a product (show that it delivers value. Showcase it's strengths vs competition)
• Get your product into the hands of real users
• Take data driven decisions - learn from user feedback, user ratings, analytics data
• Have a roadmap & clear measurable objectives, iterate fast, be responsive, adopt based on how the market changes
• When the market validates your idea - Scale up your product
Why digitise your business?
• Accessibility, Scalability & Growth - your product or services can be accessed without being
limited to a geographical region, by any number of customers
• Documents & Data stored in a digital format - data accessible real time / everywhere
(saves time, improves efficiency both for you and your customers)
• Information sharing - your customers have access to up to date information
about your product, services, prices, news, discounts etc
• Brand awareness (custom design, specific features)
• The ability to iterate fast - gather feedback, improve quality & efficiency,
stay in touch with your customers